Now that you know what an affiliate store is and how to create one, I’d like to share 5 tips to make your store a success:
1. Pick a Niche or Customer Type
To ensure your affiliate store stands out, it’s important to curate a cohesive set of products.
To do this, pick a niche (i.e. health food, kid’s clothing) or customer type (i.e. yoga enthusiasts, outdoorsy men) to center your store around. Try to choose something that overlaps with your own interests or passions so you can authentically share why your store matters to potential customers.
2. Infuse Your Store with Personality
It’s vital you build trust with your visitors, even if you’ll eventually be sending them off to other retailers to make a purchase. One easy way to do this is by infusing your store with personality – your personality to be exact.
To do this, create a mission statement that conveys how your business came to be and why it matters to potential customers. You can make an even deeper connection by incorporating your personal story and photo whenever possible.
For example, if you were overweight your entire life and finally got fit thanks to many of the fitness products in your store, that makes a compelling personal story you’ll want to feature heavily on your website.
3. Be Up Front About the Affiliate Relationship
Certain affiliate store owners think they’ll get more commissions if they hide their affiliate relationships from site visitors – either by burying disclosure statements in obscure places on their site or not including them at all.
There are several reasons not to do this, including:
- It’s against the law and you could be subject to steep fines if the FTC catches you.
- You could be denied approval to an affiliate program if an affiliate manager doesn’t see proper disclosures when reviewing your application.
- You could be kicked out of an affiliate program if an affiliate manager doesn’t see proper disclosures when doing a compliance check.
- Savvy shoppers who know your site is an affiliate store will trust you less because they don’t see proper disclosures.
One last thing to consider: even if your product listings point to reputable retailers, visitors might be confused or freaked out when they’re sent to other sites when trying to purchase your curated products. By being upfront about your affiliate relationship and how the site works, you’ll increase trust and remove any doubts they have about shopping with you.
4. Eliminate Conversion Killers
To become profitable, your store needs to successfully direct visitors from your product pages to different retailer sites using your affiliate links. That’s why it’s imperative that you eliminate non-relevant outbound links and other distractions that cause visitors to leave or drop off. Some examples include:
- Links to other websites
- Phone numbers
- Banners or ads
- Non-affiliate widgets
While certain external links are necessary, like those going to your social media accounts, consider minimizing their placement to your footer to keep visitors on your site longer.
5. Create High Quality Content
There are two great benefits to creating high quality content for your affiliate store through blogging and getting active on social media.
One, it’ll drive traffic to your store, which is necessary to earn affiliate commissions.
Second, some affiliate managers look for verifiable social media accounts or an active blog before approving new affiliate applications.